logos & branding
ANNA GER PHOTOGRAPHY
My first branding project was done in 2015, creating a logo and watermark for Anna's photography website and watermark. It was a full process of getting her ideas, creating drafts with pen and paper, and creating a digital logo without knowing how to do any of these steps previously. At this point, I wasn't even sure what a vector was, let alone how to create one or make it look good. But after lots of hours of work, critique, and trying new things, I created her main branding still found on her work today.
.png)
Skills: Hand Lettering, InkScape, Typography
OPHELIA DING PHOTOGRAPHY
In 2016, I worked with Ophelia to create the branding that would be featured on her portfolio website. By this point, I had the iPad and was able to create drafts using the ProCreate app. It made adjusting little details and trying different options quick and easy!
.jpg)
Skills: Hand Lettering, Adobe Illustrator, iPad ProCreate App, Typography
STORY GARDEN BOOKSTORE
I was given the task to create the logo for a couple that founded a bookstore in China named Story Garden. It was a long & rewarding process to go through each draft and creating their different visions into one logo that fit both of their contrasting preferences. The bilingual logo is now used in their store front as well as all of the activities and events they host for the community.
LOGO VARIATIONS
CLIENT FEEDBACK
FINAL PRODUCT
Skills: Hand Lettering, Adobe Illustrator, iPad ProCreate App, Typography
FONT VARIATIONS